I'm Aaron Grando.
I'm a web designer & developer.

I create websites that help people reach their goals.

I'm a Brooklyn resident who will always have a heart for my hometown, Philadelphia. Me and my two cats - Greasy and Ellie - are all natives. Pretzels, Hoagies, Broad Street. Forever.

I'm currently Tech Lead at Red Tettemer + Partners. Recently, I've been building websites that help people connect, create, and achieve greatness. It's a wonderful feeling.

In 2012, I created a line of equine-inspired tee-shirts for my small apparel company, What Say Co.

This year, I'm working on something that will help you communicate with your friends and coworkers. It's called Crews, and it's coming this summer.

You can reach me on Twitter at @grrrando. I tend to talk about web development, music, cats, and wacky liberal agendas like gun control.

I've been writing on Medium; my posts are syndicated here.

What ad agencies’ job openings are saying without saying.

Published June 18, 2013

Creative Director, Design — Our art directors are too jaded to talk to clients. Creative Director, Copy — Our copywriters are too tired to lead. Copywriter — We need you’re help. Art Director — We just burned out someone like you. Account Manager — We just fired someone like …

Let’s hang out.

Published June 5, 2013

No, really. Me and you. This is an invitation. Let’s get together and grab coffee or lunch or drinks or something (I’m trying my hardest to always cook dinner these days, so that’s off-limits). We’ll get to know each other for some small chunk of a day, and it’ll be cool, even if…

Finishing

Published May 31, 2013

The codebase is sitting here on my machine, and the rendered pages are unseen by everyone except for a few of my closest – my girlfriend, my best friends, and a couple of coworkers I’ve enthusiastically invited to participate in an early beta. It’s my side project. It’s not done.…

Engineers and advertising: The good industry.

Published April 17, 2013

Plenty has been said about why working in the advertising industry sucks. And much of it is true. Campaigns are often purposefully geared towards a lowest common denominator. Success is frequently judged by twisty-turny metrics that don’t immediately (and may never) make logical …